Process

Every project begins with kōrero. The first contact usually starts through email, message, or referral. From there we begin a conversation around the kaupapa, the vision, and what you are hoping to create. Sometimes people arrive with a clear idea already formed.

Other times only with a feeling, a direction, or a loose concept still taking shape. Whether the work involves art and design, symbolism or branding. Storytelling. Digital media, or cultural concepts. The first step is building a foundation and is always the most important. Understanding the kaupapa. The deeper purpose behind the project.

Kōrero Tahi

One on one consultation. The most important part of the process. Not simply discussing colours, patterns, or surface appearance, but understanding identity, meaning, connection, and the intention behind the project itself. Especially important where tohu Māori symbolism, whakapapa, or cultural elements are involved.

From there, concepts begin to take form through research, sketching, whakaaro, digital development, and ongoing kōrero throughout the process. Some projects move quickly. Others require more time, reflection, and refinement depending on the scale and nature of the kaupapa.

Every project is different. Some are highly personal. Some commercial. Some community based. Some sit between traditional and contemporary worlds.

The process itself is less about simply producing a product, and more about creating something that carries meaning, presence, and connection beyond surface appearance alone.

Services and creative work may include: • Commissioned artwork • Māori inspired design • Cultural and symbolic concepts • Branding and identity • Digital media and visual storytelling • Public speaking and consultation • Memoir and creative projects • Community kaupapa support • Creative collaboration and direction For enquiries or consultation: [email protected]