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The following is an extract taken from Māori Digital Art the electronic book. You can download the full copy on this page.

Introductory

Welcome to the Māori Digital Art electronic book. The decision to write this book came about because of the increased demand for people wanting to know more about Māori design, particularly Māori graphics. With the growing popularity of Tā Moko and Māori tattoo designs, tourism and the emergence of Māori cultural iconography, Māori design is becoming more popular.

Twenty years ago the scene was very different from today. There were not as many Maori digital artists or graphic designers as there are now and certainly few who specialised within the field of Māori design. Compared to traditional Māori arts, Māori graphic design and communication was never perceived as anything to be interested in and was certainly not acknowledged within the arts forum.

Kowhaiwhai

Māori design involves the basic understanding of a simple element used in all forms of Māori arts. This element is known as the koru or pitau. The koru is used extensively in Tā Moko but more so in the ancient art of Māori known as Kowhaiwhai Pronounced ( core-fai-fai ) The esoteric meaning is ( the cyclic rhythm and patterns of nature ).

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