The Graphic Designer

The role of the graphic designer can be very demanding. There is an expectation that because you use a computer you can create a design instantly. This is far from the truth because it involves consultation, planning and the process of creativity.

Computer software enables the designer to create his concept into an electronic form, then developing this to the stage where the computer allows you to re-size, layout and colour your design.

The computer cannot think for you. We are a long way from the day when we can consult a computer to create an original design. Although there is software available to do this through pre-designed templates. If you are wanting an original design, only the creative mind of a human being can achieve this.

The objective of a design is to communicate a message. If this design fulfils this one prime objective both to his client and to their intended audience or market then the graphic designer or artist has more than achieved their goal.